A Conversion-Focused Copywriter

Writing with passion and empathy, not hype

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Have you ever worked with a copywriter who had great writing skills, but struggled to get their head around the real meat of your offering and your industry?

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Or maybe you’ve hired someone with strong technical chops, but who couldn’t seem to write anything that didn’t read like a technical spec? 

Finding a copywriter with fluid writing and persuasion skills and an aptitude for digging into your area of expertise can be a tall order. It’s even harder to find a writer who understands the audience you’re trying to reach.

Someone who can pick out what matters and communicate it in a way that connects with your prospects, and gets them to take action. 

You’ve found that copywriter!

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Hi, I’m Anne Kavanagh.

I help smart brands develop value-driven content that builds their authority, connects with their audience, drives action — and gets results. 

Before launching my copywriting business, I worked in the tech sector.  For over 15 years, I worked alongside engineers and IT professionals, translating complex technical information into clear and actionable content for customers — without dumbing it down. I learned how to separate the wheat from the chaff, and get to the heart of what matters to the reader.

From large corporations to start-ups and solopreneurs, the goal is always the same:  clear and authentic communication — with the audience at the heart of everything.

Having worked on over 20 different products & product launches across a variety of industries, I know how to ramp quickly on any subject area. And rest assured, I know how to prioritize work and am obsessive about deadlines.

A genuine curiosity about ideas and people is at the heart of all my work. I have a PhD in History, and beyond simple storytelling, I love answering the “so what” question in everything I write. Because that’s what your reader wants to know too.

Every project gives me the opportunity to learn about new ideas and make them interesting to other people — all while helping businesses grow and delight their customers.